Born into a jewellery family with more than 180 years of tradition serving crowned heads Maximilian founded the first digital luxury brand for fine jewellery.
After 10 years of creating and managing this top jewellery brand he decided the most inspiring and fun is to create jewellery person to person. So, in 2018 he founded HMRLE to do exactly that.
Besides his interest in designing fine jewellery, discovering rare gemstones, art & collectables and photography he serves as a housemusic dj and producer.
„creating a unique gift together with my customer
- a true piece of jewellery -
and deliver it in its right context is the incitement of my passion“
After telling me your ideas in a personal and hopefully fun conversation I start creating. This means finding the appropriate gemstone, the right material, draw sketches and then sending you an image until we decide the piece is perfect and should be handmanufactured by one of my goldsmiths.
M My family is known for more than 18 decades of finding masters of craftsmanship all over the world.
I combine fair sourcing, the best diamonds, the most beautiful colored gemstones and precious or interesting materials with my focus for quality, elegant design and reasonable prices.
A HMRLE gemstone is carefully discovered, handmanufactured and then handpicked with the knowledge and experience of five generations. Every gemstone comes with a certificate (e.g. GIA) and has to pass a very refined digital comparison process of the worldwide market. The final piece of jewellery will be a true, pleasing, timeless and appreciative gift.